We know how the advertising and media businesses work, which allows us to find partners that are optimized on your terms.
In addition to agency reviews, we provide expertise in several communications planning areas.
Custom Audience Archetypes
Comms Architecture
Workflow Optimization
Partnership Monetization
Brand Narratives
OUR approach to helping brands find their best partner agencies is based on 30+ years experience - operating from the agency side.
WE have lived through the best and worst relationships; seen the tricks and techniques that can be used to win a pitch; know how to manage a proper evaluation of talent, ideas and team structures based on the needs of the client business.
WE have experience navigating the murkiness of contracts, SOW, MSAs, including talent structures and incentive based compensation plans.
ASK us for references. We are confident we can help.
A few brand highlights
AGENCIES
Barkley
Chicken Pie Shop
Goodby Silverstein
Grey
Initiative
IPG
Peter Mayer
UM
Wieden Kennedy
BRANDS
AB/InBev
Amazon
BMW
Got Milk?
Nike
Planet Fitness
P&G
Uber
Unilever
A few life highlights
Single bowl therapy in Katmandu
Paul McCartney on a roof
Yellow
Running a marathon in SF
NAMM 2018
Ocracoke
We wrote a book on how brands can build a profitable future.
“This book is a must-read for those who want to prepare brands for the future and create a positive impact on society””
“Jim offers all of us the opportunity to build better brands. He’s a media pioneer who will not only have you rethinking how you approach your media strategy but how you define it”
“Let there be light! A provocation to move out from under the shadows of paid search and social by moving engagement from transactional media buying to transformational branding strategy”
Order Now!
Order Now!
Reach out.
917.595.0304.
